Newhattan Japan released their brand video on July 30, 2018, a day before launching their website for Japan.
Newhattan is an American headwear company established in New York City, 2005. Based on the concept, “Quality is Everything”, Newhattan aims at delivering the highest level of quality at an accessible price for everyone.
A skateboarder, musician, model, dancer and a photographer, those figures that give color to streetwear culture, are pictured throughout the clip wearing Newhattan’s headwear in everyday life situations. Newhattan aims to be a brand that allows everyone to be themselves in every situation and culture. Video and sound directed and produced by maxilla.
Company Name：Newhattan Japan
Representative Director: Yuta Takeda
Date Established：December, 2016
Headquarters：Yokoyamacho building 3F, 7-14, Nihonbashi, Chuo-ku, Tokyo, 103-0003
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